5 essential tips to boost your online sales this holiday season
With the holiday season just around the corner, shoppers are already on the hunt for the best offers available on the internet. It is also an opportunity-goldmine for marketers to create content that...
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What’s in store for the Indian online grocery market in 2020?
The Indian online grocery market is expected to grow at an accelerated pace over the next few years. Netscribes predicts that this sector to be valued at INR 1034.13 billion (USD 14.46 billion) by...
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5 essential tips for brands planning to go direct-to-consumer (D2C) in India
Shopping online has now become a necessity rather than a convenience. However, the pandemic-driven reality has put most online marketplaces to the test, uncovering new reasons for brands to rethink...
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Top 5 Takeaways from 2020 Cyber Week
Every year something makes the holiday season a little unique – this time it’s the pandemic. Holiday shopping has seen some noteworthy shifts, some of them prompting vital takeaways especially from...
View ArticleThe art of content marketing during a pandemic
With the pandemic showing no signs of ending soon, business has never been more challenging. Economic uncertainty persists, businesses that can’t grapple with the new normal are shutting shop,...
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Digital shelf analytics powered by public online data: how it works
In 2020, 62% of global online sales took place on marketplaces. With the holiday season around the corner, the surge in online shopping spurred by the pandemic is showing no signs of slowing down. As...
View Article[VIDEO] 7 e-commerce trends shaping digital strategies post COVID-19
E-commerce is showing no signs of slowing down. This pandemic-driven boost has fueled some rapidly evolving customer behaviors and purchase patterns. Therefore it has become imperative for brands and...
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Top 7 reasons for cart abandonment and how to overcome them
For a lot of e-commerce businesses, cart abandonment contributes to significant revenue loss. The average cart abandonment rate is as high as 69.8% despite US e-commerce stores spending USD 23.50...
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How e-commerce firms can benefit from competitive intelligence
“You should learn from your competitor, but never copy. Copy and you die.”– Jack Ma, Executive Chairman of Alibaba GroupJack Ma may be oversimplifying here, but it’s nothing short of the truth coming...
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How retail is unlocking hidden NFT revenue potential
Ever thought someone would pay thousands of dollars for a jpeg that can be viewed digitally? That’s what Beeple earned in the NFT world. Non-fungible tokens (NFT) in retail have become a cultural...
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